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How Are Films Marketed – Explained

Marketing has been a key element of cinema since ages; it has just evolved from being advertisements on billboards/ newspapers to massive social media campaigns. First things first, what is…

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Why Models Turn Actors – Explained

A fashion model is an individual who displays clothing and accessories for prospective buyers, photographers, and public in general. Though a gender-neutral term, modelling is primarily associated with women, which…

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Taxation on Cinema Tickets – Explained

Every item you buy is taxed, and cinema tickets are no exception. Taxation on entertainment comes under indirect tax (a kind where a consumer doesn't pay from his pocket but…

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Gross, Nett & Share: What Are They?

Often times, we read about our favourites movie online and come across unfamiliar terms like gross, nett, and share and wonder what they really are. If you did face this…

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Film Distribution – Explained

A Producer funds the film. This includes the remunerations of cast and crew, erecting sets, printing, and publicity costs. Say a producer spent ₹100 crore on making a film. Once…

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Three Stages of Film Production – Expalined

A motion picture, informally known as a cinema, movie, or film, is a visual art that stimulates experiences and communicates ideas through the use of moving images. Film production, in…

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